Darun Food
A full identity and packaging system for a regional snack food brand entering national retail — new naming, a shelf-ready pack line, and a launch site built to support distributor onboarding.
We think a brand isn't finished until it's survived a print run, a retail buyer, and a distributor's first look. Our vision is a studio that builds for that reality from day one — so what we hand off doesn't just look right, it works right, in the exact conditions the brand actually has to compete in.
Leads brand strategy and identity work, with a background in CPG packaging design across South Asian retail markets.
Builds the websites and digital systems behind every launch, from distributor-facing sites to e-commerce storefronts.
Runs go-to-market planning and campaign strategy, handing off systems that lean in-house teams can operate on their own.